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About us

We are an agency specialising in brand design and brand experience.

Zaki > About us

About us

Communicate. Better.

Improve brand perception and user experience through a mix of strategy, design, creativity, content and code—applied across every communication touchpoint.

Zaki is a creative digital agency specialising in Brand Design and Brand Experience, made up of a versatile and multidisciplinary team of experts in communication, coding and digital marketing, who have been working together for years to deliver effective and innovative solutions to companies that want to be found, known, chosen and appreciated by the people who are looking for them.

Starting from the enhancement of our clients’ brand assets—both digital and physical—Zaki develops strategies, digital content, design and technologies, overseeing all communication touchpoints to improve the Customer Experience and, over time, generate an engaging and loyalty-driven Brand Experience.

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Stefano Pampaloni

Chief Executive Officer

Team

Coding. Better.

When development turns into performance and experiences.

The quality standards of the code developed by Zaki are extremely high. Our developers have built strong expertise in UX/UI and Front-End and Back-End development across a range of agile (WooCommerce, WordPress) and powerful (Magento, AEM) technology stacks, enabling us to deliver highly performant, scalable and efficient solutions in terms of SEO optimisation, integrations, user interface and maintenance.

History

21 years in the making

Born with a digital-first mindset, today we build digital attractions.

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2002

From passion to profession

The day after graduating with honours in geology, Stefano Pampaloni decided to turn his passion for web design into a profession and founded Zaki. From the very beginning, his professional approach was defined by a clear vision: bringing higher quality to both code and design in a still-young web.

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2005/2010

From local roots to a national presence

The path taken proved to be the right one, and Zaki earned the trust of an ever-growing number of clients. The work expanded, the agency welcomed new people, and assignments and reputation soon went beyond local boundaries, giving the agency an increasingly national scope.

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2010/2015

From web to integrated communication

While the web remained the starting point, the company’s mission called for the development of new skills and the exploration of new channels. Zaki expanded its range of services with the arrival of new professionals and evolved from a web agency into an integrated communication agency.

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2015/2020

From SMEs to major brands

The excellence of the development team brought Zaki to the attention of several internationally recognised communication players. Through these collaborations, the agency grew its client base and began working with large enterprises as well. Hard work and professionalism pay off—even outside major metropolitan centres.

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2021-2024

From the heart of Livorno to the rest of the world

Zaki continued to grow and evolved into a creative digital agency, opening a new operational headquarters in the historic heart of Livorno and establishing new international commercial partnerships. New expertise, new collaborators and a renewed strategic positioning shape an expanded, brand-oriented communication offering.

Highlights

Zaki at a glance

21

Years of activity and steady growth since 2002

15+

Communication professionals

10+

Operational partnerships

+10%

Annual revenue growth (last 5 years)

100+

Active clients

5+

Pro bono projects per year

Valori

Creativity, innovation, responsibility

Creativity

For us, creativity means cross-pollination, curiosity and the exploration of new languages. This is why we place great value on individual talent, allowing everyone - free to express themselves and grow - to actively participate in and contribute to our collective development.

Customisation

Customisation is one of the very few standards we believe in. Every aspect of our work is conceived and developed around the specific needs of each client or individual project, and crafted with a truly tailor-made approach, down to the smallest detail.

Innovation

Trends, emerging technologies, new languages and new approaches are constantly monitored with the aim of identifying every possible opportunity to grow and continuously improve our performance.

Customer focus

Our customer-centric approach goes far beyond project customisation. It is expressed in our commitment to stand side by side with our clients, ready to fight their battles as if they were our own.

Corporate responsibility

We are committed to creating a safe and welcoming work environment, reducing waste, managing professional relationships with integrity, and actively taking part - through pro bono initiatives - in projects that support the development and promotion of our local community.

Digital wellbeing

We promote a responsible use of technology that respects people’s mental and physical well-being, is mindful of the necessary balance between online activity and real life, and encourages informed and conscious use of digital tools and awareness of their impact.

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Get in touch!

Whether it’s well established or still to be built,
we work on the best communication for your brand.