#BIGInsight2024: insights and inspiration from the post-covid world

On 19 October 2023, Florence hosted the #BIGInsight2024 event, held at the Grand Hotel Baglioni. Organised by Business Intelligence Group srl, with our collaboration, the event offered insights and reflections on the post-pandemic world.

Among the speakers:

• Massimiliano Dona from Unione Nazionale Consumatori
• Gianni Bientinesi, Business Intelligence Group srl
• Stefano Pampaloni, Zaki – Creative Digital Agency
• Luca Pereno from Leroy Merlin
• Marco Brachini from Sara Assicurazioni S.p.A.
• Gabriele Sabbatini from Vesta srl
• Elena Ceccolini from Amazon

During our talk, we emphasised the essential role of rebranding within business regeneration. We highlighted how, throughout a renewal process, a company’s values evolve—and how crucial it is for the brand identity to consistently reflect those changes.

At the heart of the event was the presentation of the book “Ri-Generazione – Bisogni e Sfide della Prossima Generazione” by Gianni Bientinesi, CEO of Business Intelligence Group srl.

Published by Edizioni Minerva, the book offers a sociological and philosophical perspective on the profound changes experienced by Italian society in the wake of the pandemic. Bientinesi explores how fear can become the starting point of a regenerative journey towards a “full” and happy life.

The research conducted by Bientinesi and his team analysed how attitudes evolved during the pandemic, involving more than 8,000 respondents. The outcome is the “Piramide della Ri-Generazione“, a model that identifies the needs that emerged in the post-pandemic period, highlighting how Italians have redefined their aspirations in the social, personal and consumer spheres.

In short, #BIGInsight2024 provided an overview of the opportunities and challenges of the post-Covid world, with a particular focus on regeneration and the pursuit of happiness.

A heartfelt thank you to all participants and to BIG for making this moment of sharing and reflection possible.