Over 2.7 million users reached for the Visit Livorno promotional video

When creativity and strategy come together, the result can only be extraordinary. The promotional campaign for Visit Livorno, created by Zaki in collaboration with Fondazione LEM, has brought the city of Livorno to the center of the national spotlight.

Over 2.7 million unique users on Facebook and Instagram, 72,000 clicks and as many as 713,815 interactions on the dedicated pages testify to how Livorno succeeded in moving and engaging those who discovered (or rediscovered) it through the screen.

But it wasn’t just about showcasing a city: this campaign delivered a truly unique experience! The sea, the sun and Livorno’s vibrant energy took center stage in a visual story that—thanks also to Addressable TV—reached every corner of Italy.

We’re thrilled that this initiative not only brought Livorno’s wonders into the spotlight, but also paved the way for new promotional opportunities for our area. A result that shows just how important it is to invest in creativity and strategic communication to enhance local beauty.

Thank you to everyone who took part and shared this adventure with us!