Viral again

Built around a witty and engaging dose of self-irony, the new commercial for the basketball team Pielle Livorno’s 2024–25 season ticket campaign, created by Zaki, is racking up staggering numbers in positive interactions, shares and views—so much so that even the historic “rivals” from Libertas (“quell’artri”) and plenty of people from Pisa are enthusiastically appreciating the video.

The comments on social media have been decidedly flattering, not only from the many people watching and sharing it, but also from across the Italian basketball community, as well as from several major national outlets and pages.

“Probably the best season ticket campaign video ever made in Italian basketball”
La Giornata Tipo

“Pielle, self-irony and Livorno spirit: the 2024–25 season ticket campaign spot is hilarious (and worth watching again)”
Il Tirreno

“Stop everything, we’re talking Oscars-level here”
Roseto Basket Story

“Irony and sense of belonging. The spot created by Zaki – Creative Digital Agency for Pielle Livorno’s season ticket campaign is innovative and truly enjoyable.”
Supporters Magazine

Well… what can we say? We had fun thinking it up, directing it, shooting it and editing it—and now we’re having even more fun seeing the results of our work.

So thank you to Pielle Livorno for giving us the opportunity to smile while working, to the outstanding actors Cristiana Romei and Alfredo Salvadori, to Luca Campori who, despite having a friendly match to play that evening, stepped in to support the fantastic Livorno performer and comedian Michele Crestacci, to RSA Sant’Angela and the Pielle Store for hosting us and, last but not least, to our team—Stefano Pampaloni, Gianluigi Guarnotta and Gianluca Prosperi—who followed the project “on the court.”

“ We know very well the incredible sense of belonging and intelligence of Pielle’s fans and we had no doubt the spot would be appreciated. Social media praise is important, but honestly we’re even happier that Pielle’s season ticket campaign is achieving Serie A1-level results.”
Stefano Pampaloni, CEO Zaki

As we’re writing this, the numbers are still growing and we don’t yet know how many views we’ll reach—but don’t worry, once things settle down, we’ll let you know!