#Vantiamocene! We are sponsor partner of Pielle Livorno

The S.S.D. a R.L. Pielle Livorno boasts a long and prestigious history, reaching its peak in the 1980s and 1990s, when basketball in Livorno experienced its golden era. Today, after earning promotion in 2020, the team competes at the top of Italy’s Serie B national championship standings.

#Vantiamocene is the official hashtag — a motto filled with pride and passion, addressed to the club’s large fan base and to the entire city of Livorno, in support of a historic team with character, capable of filling arenas and making hearts race.

We chose to be part of the revival of basketball in Livorno, which — during the derby against Libertas, the city’s other historic team — drew more than 8,000 spectators to the arena, gained national broadcast coverage and generated major media attention. For this reason, Zaki decided to become an official sponsor of the team, appearing on the official shorts worn during league matches.

Sport embodies many of our core values: passion, determination, focus, hard work, victories — as well as its essential social role within the community. That’s why we see ourselves reflected in Pielle, in its organization and in the warmth of its supporters. Numerous initiatives have been carried out and planned for the 2022/23 season, including:

• New logo and merchandising
• New uniforms
• New website
• New content (photos, videos, copy)
• Corporate profile and commercial presentation tools

Our goal is to support the club’s natural growth through key communication tools, helping to build a strong reputation and a positioning strategy capable of highlighting the team’s solidity, its projects and its presence within the local community.

Photo: Fotonovi – Andrea Masini (source www.facebook.com/pallacanestro.livorno)