Zaki tells the story of Delta-ti’s 50 years

When corporate storytelling is guided by a strategic, deep and multidisciplinary vision, it can transform company values into an authentic and shareable narrative. That’s what we did with Delta-ti: a fifty-year industrial story that, in 2025, comes to life in a celebratory video.

Listening as the starting point

In 2025, Delta-ti celebrated its first fifty years of activity—an opportunity to revisit the journey of a company that has navigated technological revolutions, economic cycles and cultural shifts while staying true to its identity and values: reliability, quality, respect, technical rigour, sustainability and manufacturing culture have long been the pillars on which Delta-ti has built its story.

Alongside these values, one in particular emerged powerfully as central and indispensable: respect. Respect for work, understood as knowledge to be preserved and evolved, but above all respect for people, considered the company’s true asset. A value lived every day, reflected in internal relationships, in the care devoted to projects and in responsibility towards future generations.

A value that became clear from the very first meetings, held in person in Turin—more precisely in Rivoli—directly in the places and with the people who lived that story. The strong emotion of Francesco Biginelli, who founded the company together with Claudio Genesio, as he told us about the Termoli refrigeration system built by his son Giorgio, was a vivid testimony. We felt not only a father’s pride, but also the satisfaction of an entrepreneur who managed to preserve and evolve a body of knowledge handed down from his father, Demisto Biginelli.

In that moment it became immediately clear that the story could not be reduced to a simple chronicle of facts: we had to tell the passing down of a craft, a passion and values that have travelled across generations, renewing themselves over time.

From dialogue to the creative concept

This approach—based on listening, analysis and a deep understanding of the client’s needs—enabled us to develop an original creative concept, capable of translating half a century of history into an emotional narrative of around five minutes.

A visual grammar of images and symbols

The video’s structure unfolds in five symbolic passages, one for each decade, connected by a fluid and uninterrupted visual narrative. Time flows and changes, but never breaks—just like Delta-ti’s journey.

Each decade is told through original illustrations, created by artist Maddalena Carrai, with a dreamy and evocative style, in dialogue with key images of Italy’s industrial world: Turin, the automotive sector, power plants, healthcare, research and construction sites.

Alongside these are recurring symbolic elements: the key, representing knowledge passed down through generations; the biplane of great-grandfather Demisto, which opens and closes the video, evoking the philosophy of a company able to overcome any obstacle without losing its direction.

Tying the entire narrative together is a blue trail running through the whole video like a continuous flow. A graphic sign that evokes water—an essential element for Delta-ti Impianti—but also energy, continuity and the ability to adapt and transform over time without ever interrupting its path.

Telling a company means telling its identity

The result celebrates Delta-ti’s 50 years and, at the same time, shows how Italian industrial innovation can evolve without losing its identity and founding values.

In this project, we brought together a full team, working in synergy across strategic and stylistic expertise: from developing the creative concept to writing the script, using copywriting techniques designed to harmonise voice-over and narration; from original illustrations and animations to editing, conceived as a true narrative act capable of giving rhythm, breathing space and balance to the video.

A collective effort, in which each skill set engaged with the others, allowing the project to maintain coherence and depth in every detail.