Zaki wins the tender for Porta a Mare’s communication

Here we are: we’ve won (truth be told, we actually did a few months ago) another tender for an important communication project that will keep us busy throughout the coming year as well. Among the many communication agencies invited—some of them at a national level—our proposal, built around a fresh, engaging and strongly identity-driven concept, is the one that the Gruppo IGD chose for the promotion of the Porta a Mare commercial district in Livorno.

“As Livorno locals, we are of course honored to have been chosen by IGD, Italy’s leading listed group in the retail real estate sector, to promote Porta a Mare. We were playing at home and had a duty to make a good impression, but coming out on top against some of Italy’s most important agencies was far from a given”.

Not so much a place to shop as rather a place to experience: a landmark for the city, for tourists visiting it, and for anyone looking to have fun, enjoy carefree hours, and have dinner together in a different kind of location—far from the classic shopping mall concept.

It’s no coincidence that Porta a Mare is an area rich in history, overlooking the sea and enhanced by a unique architectural structure, the result of the renovation of a former 19th-century shipyard, now transformed into a destination for socializing and leisure with a strong “leisure” identity, offering dining, entertainment, wellness, and a wide program of engaging events.

Of course, we’re already on it, and the communication activities are kicking off with the new format designed by Zaki. Well… what can we say: we can’t wait to have fun together at Porta aMare.