Agricola Internazionale

An exclusive distributor for Italy of global brands such as Alzchem Trostberg gmbh and K+S Kali gmbh, as well as a manufacturer of a complete product line of biostimulants, specialty fertilizers, fertilizers, plant growth regulators, and crop protection products for the cultivation of fruit, vegetables, and fourth-range produce, Agricola Internazionale is a family-run company founded in 1983. Today, with a team of 29 people and a turnover of over 8 million euros, it is one of the leading players in the Italian agronomy sector.

From the very first audits, the company we got to know did not match the image conveyed by its logo and the communication that came with it. The reality was an enthusiastic, young company in continuous growth—highly active and committed to product innovation. Its communication, however, presented an outdated, dusty image, hardly appealing to those who didn’t have the chance to get to know it directly.

The main challenge was to eliminate the distorted perception caused by that image, telling the story of a young, passionate brand without undermining its brand heritage. The credibility, reliability, and expertise built over many years had to remain intact throughout this corporate identity redefinition. A delicate operation in a sector like agronomy, shaped by B2B strategies and dynamics linked to relationships with distributors, commercial partners, and operators across the agronomy supply chain—while never losing sight of the B2C front. A restyling that therefore had to stay within the stylistic parameters of the reference sector.

Goals

• Redesign Agricola Internazionale’s brand identity and communication strategy to increase brand awareness, promoting a correct brand perception across its different target audiences.

After a thorough analysis phase, we worked on multiple fronts:

• Logo design and new payoff: we redesigned the brand’s visual and verbal identity through a process that culminated in the creation of a new logo, the synthesis of the company mission into a new payoff, and the definition of a new tone of voice to be used consistently across all communication channels. The historic mark evolved into a logo capable of conveying the enthusiasm and dynamism that drive Agricola Internazionale. The new payoff, “Il meglio per le tue colture”, encapsulates a value promise supported by the commitment to constantly innovate products serving modern agriculture.
• New website development: we developed a new website based on WordPress technology, starting from a new UX/UI and implementing custom features. The result? A digital property that is user-friendly and fully aligned with the brand’s needs and image.
• Content strategy and content production: one of the most important aspects of our work for Agricola Internazionale was defining a content strategy aimed at strengthening the company’s authority within its reference sector, while attracting and nurturing long-term relationships with its audiences. At the heart of this strategy was the launch of the blog “Risultati sul campo”, featuring in-depth contents and an ongoing narrative of the company’s activities.
• Offline communication materials: not just web—B2B corporate identity still relies heavily on commercial and institutional offline communication. That’s why our print designers worked on the annual catalog and the company profile, two tools developed consistently with the new brand image.