Geckosoft

Founded in 2016 by two Computer Science students, today Geckosoft is a digital company of more than twenty people, with two offices in the historic center of Pisa. Its work spans multiple areas: digital transformation, web apps, mobile apps, deep tech, big data and cloud services. Geckosoft acts as a technology partner for universities, public administrations and companies, guiding them through the complexity of digital transition with dedicated consulting services and the development of cutting-edge, tailor-made and technically flawless digital solutions.

The main challenge of this project was the need to align every communication tool and piece of content — down to the smallest detail — with the new brand image. In particular, it was challenging to build a brand personality rooted in the archetypes of the Magician and the Explorer, while expressing it through the clean, minimalist style of a tech company. The goal was to communicate effectively with new talents to be recruited, businesses to be guided through digital transformation, and entrepreneurs with brilliant ideas ready to be brought to life.

Objectives

• Build a brand identity aligned with the company’s new business dimension.
• Encourage applications from new talents, both for open positions and spontaneous submissions.
• Position the company as a technology partner of excellence for the digitalization of businesses and organizations.

The first phase of work on the brand resulted in:

• redefining the brand essence, with a clear articulation of the company’s mission, vision and core values;
• definition of a new payoff: Pioneers of Digital Innovation;
• maquillage of the brand mark and logo redesign;
• definition of the brand personality.

We then worked to express Geckosoft’s new business dimension and brand personality through the first communication tool we developed: the new website. This involved an integrated effort across design, development, branding and the creation of visual and SEO-oriented textual content. Key highlights include:

• a dedicated photo shoot to produce imagery aligned with the intended narrative;
• the creation of an impactful yet clean and minimalist design, achieved through animated elements and engaging effects, as well as a customized structure that differs on each individual page — also addressing the need to combine within the same website a narrative aimed at two very different audiences: tech talents and entrepreneurs;
• the development of a lightweight infrastructure capable of delivering the desired wow effect, for example by leveraging native web tools such as the GSAP library for CSS animations;
• the creation of effective textual content, optimized not only for SEO but also aligned with Geckosoft’s verbal identity;
• the website development progressed alongside the production of offline institutional communication tools, such as the company profile, branded gadgets and coordinated office materials.

The subsequent phase focused on a strategy aimed at connecting Geckosoft with its target audiences, both organically and through sponsored campaigns. After defining an editorial plan for the blog and social media channels, along with the web marketing strategy, we moved on to developing monthly content (blog articles, social media content, social campaigns and Google campaigns), directly managing daily publishing operations and performance optimization.