IGLOM

A new look and new contents to relaunch the brand image of an Industry 4.0 company

IGLOM

Brand design, web design, and content marketing to increase IGLOM Italia’s online appeal while respecting its historic brand heritage.

Skills
Content creation
Digital product design
Front/back end development
Strategic branding

Services
Analysis and insight research
Brand strategy
Brand design
Content strategy
Content production
UX/UI design

Year
2020 - Ongoing

Website

Brand design, web design, and content marketing to increase IGLOM Italia’s online appeal while respecting its historic brand heritage.

Starting from a logo restyling and the creation of a new content mix, we were able to evolve the perception of the IGLOM brand, presenting it to clients and prospects as a partner capable of preserving the solidity and reliability of its brand heritage even through a generational transition that is strongly driving technological innovation.

A brand strategy designed to show that IGLOM remains the most efficient and competent solution for meeting the needs of its reference market—even through its digital dimension—by adopting a new image and new ways of communicating online, while maintaining the relevance and personality of a brand with over 40 years of history behind it.

Website

The client

IGLOM Italia SpA is an industrial company providing advanced blending, packaging, storage, and integrated logistics services for lubricating oil manufacturers, mainly in the maritime, industrial, and automotive sectors.

A partner to the leading brands in the lubricants market, it operates highly automated and robotized 4.0 packaging plants. High production and filling capacity, extreme process flexibility, customer-oriented services, and the ability to integrate seamlessly with its clients’ production cycles have been this company’s strengths for over 40 years.

The challenge

The decision to expand the business into the European market, together with the ongoing generational transition at the helm of IGLOM, led the management to pursue a refresh of the corporate visual identity, paired with a new communication approach capable of conveying the company’s values and offering abroad as well as through new media.

Goals

Refresh IGLOM’s visual identity, aligning it with industry stylistic standards.
Redefine the contents of IGLOM’s brand identity by communicating a brand personality that is competent, authoritative, and innovative.
Enhance IGLOM’s brand image in the perception of its stakeholders.

Emanuele Giampedroni-Iglom-Zaki-shooting

The solutions

After the usual analysis—both stylistic and strategic—we developed a fairly comprehensive communication plan for IGLOM, which included the following activities:

Logo design: IGLOM is a long-established company with commercial relationships built over time. When tackling the logo redesign, we therefore opted for a restyling that, although fairly radical, maintained a direct link with the previous corporate image while clearly moving closer to the stylistic standards of the lubricants sector.
Web design: through a completely revamped mobile-first UX/UI, we designed the new website, developed via the WordPress CMS, with custom plugins and features.
Digital solutions for internal communication: we equipped IGLOM Italia’s digital property with a restricted area dedicated to clients and partners, and with an employee noticeboard, implementing a range of services aimed at improving communication between employees and the company.
Copywriting and content creation: at the heart of the project were the texts, with a professional yet straightforward tone of voice, and the production of various types of content—photos, videos, and infographics capable of telling the story of a strongly innovative company that has maintained the solidity and reliability of a brand heritage with over 40 years of history.