La Cerreta Terme

Exclusivity, simplicity, respect for nature, and attention to detail are the hallmarks of La Cerreta Terme, a place rich in energy, in the province of Livorno, where guests can enjoy a truly magical experience.

A family-run biodynamic farm built around a thermal spring, it welcomes guests in accommodations set in close contact with nature. La Cerreta operates in the wellness sector in its broadest sense: from hospitality to dining, from biodynamic agricultural production to body care, from livestock farming to the preservation and sharing of rural culture.

Following a differentiated and closed-cycle system, the farm produces wine, olive oil, meat, cheese, fruit, chestnuts, cereals, forage crops, honey, eggs, extra fruit jams, yogurt, and ice cream, and raises native breeds of cattle, pigs, poultry, horses, and bees.

In responding to the request to align the reality of La Cerreta Terme with its digital dimension, we faced more than one challenge. First and foremost, ensuring the coexistence of the different facets of such a unique and multifaceted destination—agriturismo, thermal spa, biodynamic farm—within a coherent narrative capable at the same time of addressing the needs and preferences of its various target audiences.

A challenge similar to the one we encountered in the logo restyling and brand identity redesign, where we had to combine the refined soul of an exclusive thermal destination with the more rugged, natural, authentic one—absolutely non-standardized—of the biodynamic farm. The more strictly technical challenge then shifted to the development of the website, including the integrated e-commerce.

Goals:

• Enhance brand perception and provide the client with an effective digital tool, both in terms of brand storytelling and commercial performance.

After the usual analysis phase, we worked on multiple fronts:

• Logo restyling: a subtle revision of the logo was enough to add a touch of exclusivity to the visual identity of the La Cerreta brand.
• Website development with e-commerce: La Cerreta’s digital identity was previously divided between two separate websites—one dedicated to the agriturismo hospitality business and one to the thermal spa activities. At Zaki, we developed a single digital environment based on WordPress technology and customized according to the client’s specific needs. A website including an e-commerce section for the online sale of products and wellness packages. The information architecture work, the production of the website’s core contents, and the UX/UI design activities allowed us to deliver a digital space capable of engaging and guiding different audiences in understanding the values and experiences of La Cerreta—before they even arrive at the destination.
• Content creation: from copywriting to photographic production, the creation of textual and visual contents aligned with the brand promise was a key element in the development of La Cerreta’s new website.