TIL • Test & Innovation Lab

Test & Innovation Lab is one of the most exclusive and advanced Italian laboratories specializing in product analysis — both performance and compliance testing — for the fashion industry. Thanks to 4.0 technological equipment, unparalleled specialist know-how and an in-depth understanding of the complex and articulated regulatory landscape of the sector, TIL is a trusted partner of numerous international luxury brands (fashion, footwear, leather goods, cosmetics, jewelry, eyewear, watches and more).

Through its testing services, these brands are able to verify and enhance the safety, reliability and technical compliance of their products throughout the entire supply chain, in accordance with the various regulations in force across the international markets in which they operate.

Following its acquisition by the Gruppo Kering, TIL needed to develop a distinctive brand identity that would position it as a reliable partner for the luxury industry in one of today’s most strategic areas for export: product compliance.

The primary marketing objective was therefore to communicate the distinctive values of its organization and service offering, enhancing corporate awareness and reputation among all target audiences.

Objectives:

• Elevate the perceived quality and awareness of the TIL brand, aligning it with its true value in relation to market competitors and potential prospects, while improving its online appeal and reputation.
• Provide TIL with a content system and both online and offline communication tools capable of building a brand image aligned with industry stylistic standards.
• Bring TIL closer to potential clients and prospects by making the presentation of its services as clear as possible, also through the use of targeted content.
• Equip TIL with an integrated and multi-channel communication approach, enabling dialogue with all target audiences across every touchpoint and stage of interaction.

Research, science, innovation, know-how, reliability, a consultative approach and customer centricity: these are the concepts on which we built TIL’s identity. We positioned it as an explorer brand, capable of supporting its clients in enhancing their most authentic value, as well as a competent and responsible brand that operates intelligently and proactively, establishing itself as a trusted point of reference for its stakeholders.

Starting with the logo design, we developed a brand visual identity centered on geometric rigor and formal synthesis, capable of generating innovative, easy-to-read layouts. These were in turn designed to ensure a positive digital user experience, even within a complex and layered content architecture.

Synthesis, rigor and innovation became the cornerstones not only of the design, but above all of the verbal identity and the related production of corporate and product content, extending as far as the photographic art direction.

What we did for TIL:

• Strategic and stylistic analysis, development of the communication plan.
• Definition of the strategic positioning.
• Logo and corporate identity design.
• Design of the visual identity, communication format and Brand Book.
• Development of the verbal identity.
• Creation of corporate textual content.
• Creation of product textual content.
• Art direction and execution of corporate photo shoots.
• Design, development and launch of the new corporate website.
• Design of the corporate brochure.