Skills and Services

Multidisciplinary expertise and integrated services to bring your brand closer to people

Zaki > Skills and Services

Skills and Services

From marketing to design, from coding to storytelling, we have everything it takes to bring out the true value of your brand.

A strategy aimed at enhancing brand experience requires the adoption of an omnichannel vision and, consequently, a broad range of skills and services spanning multiple areas of expertise.

The relentless innovation of digital technologies has transformed—and continues to transform—corporate communication. Our response to this constant change is a team of professionals and partners ready to work alongside you and support your business marketing needs. To structure effective and relevant communication and build a coherent brand perception—rooted in brand values and focused on improving the customer experience—we design and develop tailored journeys of analysis, strategy, design, digital content, communication activities and technologies, integrating, coordinating and distributing them across all your business touchpoints, both physical and digital.

Gianluigi Guarnotta

Creative Director

Skills and Services

We enhance your communication

Expertise, talent and a complete set of integrated services to bring your brand closer to people.

Marketing Analysis

We thoroughly analyse your market, your audience and their needs to deliver winning solutions for your marketing objectives.

Our starting point in every project, for every client, is analysis—developed through five complementary paths: company/market, target/buyer personas/customer journey, product/service offering, style/communication, data/insights.

Market analysis
Competitor analysis
Stylistic analysis
Communication analysis
Data & insight analysis
Target and personas analysis
Customer journey analysis
Product/service analysis

Strategic Branding

We make your brand memorable, engaging, compelling and connected to people.

We develop strategies, design solutions and approaches for the launch of new brands or the enhancement of existing ones—defining their positioning, designing their visual and verbal identity, and developing the most effective communication strategy to support marketing objectives.

Strategic planning

Brand strategy & positioning
Content strategy
Digital strategy
Media & social media planning

Design

Brand design
Product & service design
Experience design
UX/UI design

Content Creation

We create engaging video, written, graphic and photographic content for all your touchpoints.

Photographers, videomakers, content writers, graphic designers and illustrators—our entire team works in support of a content strategy designed to inspire, inform, engage, entertain and guide your audiences through every stage of the customer journey.

Corporate content and wording
Product content
Experience content
UX writing
SEO writing
Branded content
Editorial planning
Art direction
Video production
Motion graphics & animation
Photo production

Front/back-end development

We deliver high-quality code that turns into measurable performance.

“Coding better” means working to the highest quality standards. Our developers have built top-level expertise in UX/UI and Front-End and Back-End development across a range of agile (WooCommerce, WordPress) and powerful (Magento, AEM) technology stacks. This allows us to deliver highly performant, scalable and reliable solutions in terms of SEO optimisation, integrations, user interface and maintenance.

Front-end development
Back-end development
Third-party integrations
SEO optimisation
Performance optimisation

Digital product

We design digital projects for brands and companies that want to deliver innovative services.

Alongside back-end and front-end development, Zaki brings advanced UX/UI design expertise to the design and development of digital products and services that enhance user experience and engagement.

Websites and web portals
B2C e-commerce platforms
B2B e-commerce platforms
Web-based management systems
Web applications
Mobile apps
Blogs and online magazines

Integrated Marketing

We manage your brand promotion by integrating and coordinating it across all your channels.

We design, craft and manage integrated marketing campaigns and activities to deliver a consistent and complete experience across all your organisation’s touchpoints.

Social media marketing